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Yannik Zamboni has a Bachelor of Arts in fashion design from University of Applied Sciences and Arts Northwestern Switzerland. He grew up in a small Swiss town with 700 people and has always stood out from the crowd. He was previously a model and then worked in marketing, but quit a well-paying job to pursue his creativity and dream of working in fashion. He is currently a full-time designer for his brand that he founded in September 2020, maison blanche, which pushes the conversation of various sociopolitical issues and addresses taboo topics by means of conceptual fashion. His brand’s subversive content is reflected in deconstructed designs and aims to expand the rules of conduct. Yannik and his brand believe that sustainability is divided into four important spheres: ethical and moral, socio-political, ecological, and economical, which must all be respected and adhered to.